Every image created for the Chico Rei children's line branding were derived from basic shapes that evolve intoto letters mixing to each other in vibrant colors. This has a direct relationship with the evolution and learning of the little ones, combining learning shapes, colors and reading, it presents infinite other universes, like the one of the animals, seas, mountains and our cities in a whole new way to draw.
BRAND ID | Chicoreizin
Logotype, a fontface derived from its forms and a brand visual identity system. Those were the deliverables in this project. It was made to represent a kid`s line for a t-shirts company (Chico Rei) as their work is all based on creativity and fun stories, the aim here was to take a little of this culture to the communication.
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BRAND ID | Basic clothing Chico Rei
2019
Chico Rei is a brazilian t-shirt company specialized in creative artwork segment.
This project had as an objective to make their basic products an inside brand, for that, as a part of their in-house communication team at the time we created the texts, and concept based on bauhaus/clean design. Raw materials where photographed and used as visual elements, And then the graphics came in to play giving it some unity.
LOGOTYPE | Tiago Sarmento
2018
This is a custom lettering logotype, it was made for a musician from Brazil. The style of the letters war conceived to convey the artist'sboho folk style.
LETTERING | Ye are Gods
2018
vector and scan lettering for the project Ye are Gods. It is the name of Frederico Rabelo's second season of tattoo works.
DESIGN - ART DIRECTION | Minha Morte
2018
This project shows the development of a logotype for the theater company SURTO, and its first play MINHA MORTE (My Death).
The work was all based on logotype, use of type, art direction and photography. The results you can check on the images.
BRAND ID | Estúdio Curió
2022
36 DAYS OF TYPE - 2015
2016
In 2015 as a part of the project 36 Days of Type, I decided to design each letter of the alphabet, all the 10 numbers and the ampersand in a lot of manners, so I could try different technics, ranging from the pure diital, to the mix of analogic items to add a special look to letters. Some of them use external elements to the letter, and some are very foccused in constructing a nice shape.
ALBUM COVER | Tiago Sarmento
2019
BOHO, a vocabulary abbreviation much in vogue lately,comes from the lifestyle of the gypsy culture, which French romantic artists very much admired, inspired and thus named their lifestyle of Bohemianism: nomadic, wandering, simple, passionate about life and unconventional. Extrapolating these words and finding their synonyms, we come to the vagabond, eccentric, exotic correlates; at last, free.
This is all present in Tiago Sarmento's 20 years career as a musician, as a celebration, nothing better than his 5th studio album being named BOHO.
Based on this information I was invited to create the album cover, with a research into the visual universe that involves the artist's creation we came up with an ornate lettering inspired by boho prints full of arabesques and floral patterns as the main element.
LABEL | LOGOTYPE - Seiva da Mata
2017
This job required the creation of all 4 illustrations for the different kinds of beer. They had selected a free font to use as their logo. I offered this solution of a custom lettering and it was well appreciated by the client.
Seiva da Mata is an artisanal brewery based in Minas Gerais, Brazil, that seeks to give its beers the freshness of life close to nature, which is common to the country side of the state. In order to communicate this, images have been chosen that refer to the worker of the field and his quiet in moments of the day when contemplation is like a reward for his work.
T-SHIRT PRINTS | Rn Torres
2018
T- shirt illustrations made for my stores at chicorei.com and also threadless. This first collection aimed mostly at type, and calligraphy references and use, including some pop culture elements.
Chico Rei Coasters
2017
This is a series of coasters illustrations using the company`s logo in different fun contexts. The coasters are traditionally used as information tags that go with the t-shirts.