Alinhavado no Papel (Basted on Paper) is Adriana Paiva's brand to merchandise her basting work over sketchbooks, planners, and prints. The brand's concept is based on her main product, the sketchbook, and its way of dialing us back to an era where we used to do things by hand.
A great inspiration for the logo was the renaissance era, when the use of notepads was adopted by great artists, as a way of compiling their studies to later be able to apply them to their final work (E. H. Gombrich).
Our work consisted on brand strategy, visual identity and some print and social media layout.
