BRAND ID | La Guapa

Tamires contacted me to make a logotype and a basic development of a brand for her to sell her home made comfit. All very healthy and tasty. For this job I made an illustrated brand icon, many applications of the logo, a color palete, and determined a set of typefaces to give the right tone for her identity.

La Guapa prizes for comfit made with high quality ingredients, turning the final product into something to eat with ease and pleasure, no guilty. Also, one of the company's focuses is its vegan product line.
With all that, and having in mind that in comfit making, the vanilla essence is a very common element, which in this case is handmade by the owner Tamires, the combs and the flower of the plant were chosen for the creation of the logo of the brand.

You may also like

NAMING & BRANDING - From Flow

A FROM, para alguns, e FLOW, para outros, é uma empresa que tem o objetivo de resignificar o mercado de eventos no Brasil. Valorizamos a criação de sensações e as interações fluídas em todas as etapas do projeto, transformando pessoas a partir de novas e incríveis experiências. Trabalhamos com flexibilidade e complementaridade. Achamos sim que eventos tem que ser cool, diferentes e inusitados, mas acreditamos também em processos, métricas e resultados.

CALLIGRAPHY & LETTERING | Collection

POSTER | Chicundum

Chicundum is a poster/magazine, made by the clothing online store Chico Rei. The content is varied, always created by different writers with fresh perspectives about life and the possibilities of this amazing world we live in. For this edition, that focused a lot on personal journeys, projects and traveling, I was invited to created a poster and the illustrations that go with the content. The quote in the poster says “A journey of a thousand miles begins with a single step”, and the small letters are variations of it, as “A successful career starts with a single dream”.

LABEL | LOGOTYPE - Seiva da Mata

This job required the creation of all 4 illustrations for the different kinds of beer. They had selected a free font to use as their logo. I offered this solution of a custom lettering and it was well appreciated by the client. Seiva da Mata is an artisanal brewery based in Minas Gerais, Brazil, that seeks to give its beers the freshness of life close to nature, which is common to the country side of the state. In order to communicate this, images have been chosen that refer to the worker of the field and his quiet in moments of the day when contemplation is like a reward for his work.

ALBUM COVER | Tiago Sarmento

BOHO, a vocabulary abbreviation much in vogue lately,comes from the lifestyle of the gypsy culture, which French romantic artists very much admired, inspired and thus named their lifestyle of Bohemianism: nomadic, wandering, simple, passionate about life and unconventional. Extrapolating these words and finding their synonyms, we come to the vagabond, eccentric, exotic correlates; at last, free. This is all present in Tiago Sarmento's 20 years career as a musician, as a celebration, nothing better than his 5th studio album being named BOHO. Based on this information I was invited to create the album cover, with a research into the visual universe that involves the artist's creation we came up with an ornate lettering inspired by boho prints full of arabesques and floral patterns as the main element.

36 DAYS OF TYPE - 2018

36 days of type 2018. For this edition I focused on training more of a general type design process.

VISUAL IDENTITY | Galanga

Logotype and visual identity developed for the 10th aniversary party of the brazilian creative company, Chico Rei (www.chicorei.com).

BRAND ID | Estúdio Curió

BRAND ID | Chicoreizin

Logotype, a fontface derived from its forms and a brand visual identity system. Those were the deliverables in this project. It was made to represent a kid`s line for a t-shirts company (Chico Rei) as their work is all based on creativity and fun stories, the aim here was to take a little of this culture to the communication.

Handlettered logotype-Studio Bardot

2015 redesigned handlettered logotype for a local beauty salon inspired by the french former actress, Brigitte Bardot.