CALLIGRAPHY SKETCHBOOK 01 | Renan Torres

Logotype and visual identity developed for the 10th aniversary party of the brazilian creative company, Chico Rei (www.chicorei.com).

BOHO, a vocabulary abbreviation much in vogue lately,comes from the lifestyle of the gypsy culture, which French romantic artists very much admired, inspired and thus named their lifestyle of Bohemianism: nomadic, wandering, simple, passionate about life and unconventional. Extrapolating these words and finding their synonyms, we come to the vagabond, eccentric, exotic correlates; at last, free. This is all present in Tiago Sarmento's 20 years career as a musician, as a celebration, nothing better than his 5th studio album being named BOHO. Based on this information I was invited to create the album cover, with a research into the visual universe that involves the artist's creation we came up with an ornate lettering inspired by boho prints full of arabesques and floral patterns as the main element.

BumpSide Brasil is a group of Ford Trucks aficionados.  They gather in events to talk about this cars that many of them collect, restore or just love to be around. They have invited me to make two illustrations for their t-shirts, the following images show a bit of process and the results of digital illustrations portraying ford trucks and exclusive lettering as well as a representation of Mr. Clint Eastwood. For this job I used both vector and photoshop brushes. The final results are two artworks for t-shirts.

INPULSE is a Pilates and physiotherapy studio, it uses an ecletic aproach, presenting other services as aesthetic treatment, auricle acupuncture, kinesiology tape and Global Posture Re-education. The Brand Identity was imagined to follow the owner`s flexibility on work techniques and personal impact made possible by Dani`s natural talent for it, and a small studio environment.

Chico Rei is a brazilian t-shirt company specialized in creative artwork segment. This project had as an objective to make their basic products an inside brand, for that, as a part of their in-house communication team at the time we created the texts, and concept based on bauhaus/clean design. Raw materials where photographed and used as visual elements, And then the graphics came in to play giving it some unity.

Proposta de criação de um projeto completo de livro. O principal desafio foi a representação gráfica desta história sem recorrer às formas de barata. Proposal of a complete book project. The main challenge was to graphically represent this sttory without references to the cockroach forms.

A FROM, para alguns, e FLOW, para outros, é uma empresa que tem o objetivo de resignificar o mercado de eventos no Brasil. Valorizamos a criação de sensações e as interações fluídas em todas as etapas do projeto, transformando pessoas a partir de novas e incríveis experiências. Trabalhamos com flexibilidade e complementaridade. Achamos sim que eventos tem que ser cool, diferentes e inusitados, mas acreditamos também em processos, métricas e resultados.

In 2015 as a part of the project 36 Days of Type, I decided to design each letter of the alphabet, all the 10 numbers and the ampersand in a lot of manners, so I could try different technics, ranging from the pure diital, to the mix of analogic items to add a special look to letters. Some of them use external elements to the letter, and some are very foccused in constructing a nice shape.

Logotype, a fontface derived from its forms and a brand visual identity system. Those were the deliverables in this project. It was made to represent a kid`s line for a t-shirts company (Chico Rei) as their work is all based on creativity and fun stories, the aim here was to take a little of this culture to the communication.

Este projeto consiste da identidade visual para o single “romani” lançado pelo artista mineiro Caetano Brasil. O conceito foi baseado em suas inspirações para a composição, o povo cigano, ou romani. A partir delas foram definidos o lettering e a ilustração como base para todo o projeto.