BRAND ID | Basic clothing Chico Rei

Chico Rei is a brazilian t-shirt company specialized in creative artwork segment. This project had as an objective to make their basic products an inside brand, for that, as a part of their in-house communication team at the time we created the texts, and concept based on bauhaus/clean design. Raw materials where photographed and used as visual elements, And then the graphics came in to play giving it some unity.

Chico Rei's Basic Line of features plain tees with the quality and design concept traditional to the brand. They are pieces that go nicely in any occasion. Exclusive products for lined up subjects!
For the Chico Rei standard, quality is the result of an ongoing effort to deliver unique experiences. The Basic Line is no different: they are the best meshes in Brazil undergoing a rigorous verification process.

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