Estúdio Curió is a home studio and online content platform that makes music videos and recordings with light, cheerful and spiritual aesthetics to help musicians and music lovers who want to listen to music with positive vibes, and connect with the community of musicians in their city.
The project started with the brand platform, defining guidelines for the company such as archetypes, motivations, value proposition and "big idea", which gave us the slogan "Singing life" (Cantar a vida). Based on these parameters, we started to work on naming, with a long list in hand, we defined that bird names are a perfect fit for our concept of lightness and freedom through the association with flight, the simple beauty of nature, and of course, singing.
The visual identity started with a lettering shaped like the bird that gives the brand its name, the Bullfinch (curió). That gave the company's graphic representation the homely look we were looking for, to side with it we came up with a palette in warm tones that refer to sunsets or sunrises, balanced with earthy tones. The graphics and patterns we designed seek to visually represent the idea of horizon, mountains, the sky and birds flying.
