BOHO. Uma abreviação vocabular tão em voga ultimamente que não basta mais que uma simples busca na internet para encontrar suas raízes no estilo de vida da cultura cigana, a qual os artistas românticos franceses tanto admiravam, se inspiravam e batizaram seu estilo de vida de Bohemianismo: nômades, andantes, errantes, simples, apaixonados pela vida e não-convencionais. Extrapolando essas palavras e encontrando seus sinônimos, chegamos aos correlatos de vagabundo, ambulantes, excêntricos, exóticos; enfim, livres.
Isso tudo está muito presente nos 20 anos de carreira do Tiago Sarmento, pra celebrar nada melhor que seu 5º álbum de estúdio ser batizado BOHO. Com essas informações em mente, fui convidado a criar a capa do álbum. A partir de uma pesquisa sobre o universo visual boho e folk, surge a ideia para o elemento principal: um lettering baseado em estampas boho, cheias de arabescos e padronagens florais.







LETTERING FOR ONE OF THE MAIN ALBUM'S SONG

You may also like

ILLUSTRATION | BumpSide Brasil
2020
BumpSide Brasil is a group of Ford Trucks aficionados.  They gather in events to talk about this cars that many of them collect, restore or just love to be around. They have invited me to make two illustrations for their t-shirts, the following images show a bit of process and the results of digital illustrations portraying ford trucks and exclusive lettering as well as a representation of Mr. Clint Eastwood. For this job I used both vector and photoshop brushes. The final results are two artworks for t-shirts.
LETTERING | Ye are Gods
2018
vector and scan lettering for the project Ye are Gods. It is the name of Frederico Rabelo's second season of tattoo works.
ID ILUSTRAÇÃO | Caetano Brasil - romani
2019
Este projeto consiste da identidade visual para o single “romani” lançado pelo artista mineiro Caetano Brasil. O conceito foi baseado em suas inspirações para a composição, o povo cigano, ou romani. A partir delas foram definidos o lettering e a ilustração como base para todo o projeto.
DESIGN - ART DIRECTION | Minha Morte
2018
This project shows the development of a logotype for the theater company SURTO, and its first play MINHA MORTE (My Death). The work was all based on logotype, use of type, art direction and photography. The results you can check on the images.
T-SHIRT PRINTS | Rn Torres
2018
T- shirt illustrations made for my stores at chicorei.com and also threadless. This first collection aimed mostly at type, and calligraphy references and use, including some pop culture elements.
LOGOTYPE | Tiago Sarmento
2018
This is a custom lettering logotype, it was made for a musician from Brazil. The style of the letters war conceived to convey the artist'sboho folk style.
BRAND ID | Estúdio Curió
2022
BRAND ID | Basic clothing Chico Rei
2019
Chico Rei is a brazilian t-shirt company specialized in creative artwork segment. This project had as an objective to make their basic products an inside brand, for that, as a part of their in-house communication team at the time we created the texts, and concept based on bauhaus/clean design. Raw materials where photographed and used as visual elements, And then the graphics came in to play giving it some unity.
POSTER | Chicundum
2020
Chicundum is a poster/magazine, made by the clothing online store Chico Rei. The content is varied, always created by different writers with fresh perspectives about life and the possibilities of this amazing world we live in. For this edition, that focused a lot on personal journeys, projects and traveling, I was invited to created a poster and the illustrations that go with the content. The quote in the poster says “A journey of a thousand miles begins with a single step”, and the small letters are variations of it, as “A successful career starts with a single dream”.
BRAND ID | Organizar & Fluir
2018
Logotype and visual identity developed for "Organizar & Fluir" a Belo Horizonte based company that works with organization for residences, companies, files and documents. They also do home staging and sell products. The process to create the visual universe of the brand relied on common looks of organized and fluid homes, where everythings is found in its place and plants give a harmonious atmosphere to the place.